2004 : Volume 24 Issue 2

A study on relative importance of economic incentive and partner’s trust under different type of strategic alliances---- an example of Taiwan soft drinks industry

Authors: Long-Yi Lin, Ing-San Hwang, Ching-Sung Wu
Journal: Chiao Da Management Review. Dec. 2004, 24(2): 1-35.
Keywords: Outsourcing; Strategic alliance; Types of strategic alliance; Economic incentive; Trust
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The budget of demand forecasting in one-period seasonal goods production systems - a Bayesian approach Authors: Chih-Ming Lee

Authors: Chih-Ming Lee
Journal: Chiao Da Management Review. Dec. 2004, 24(2): 37-60.
Keywords:Seasonal goods; Demand forecasting; Bayesian approach
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An empirical study on relational capital, market orientation, organizational learning and new Product development Authors: Shyh-Rong Fang, Shin-Chieh Fang

Authors:Shyh-Rong Fang, Shin-Chieh Fang
Journal:Chiao Da Management Review. Dec. 2004, 24(2): 61-86.
Keywords: New product development (NPD); Relational capital; Market orientation; Organizational learning capacity
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Causal relationship among cause related marketing, external cues, service quality, perceived risk and customer value in Taiwan banking industry

Authors:Tser Yieth Chen, Pao Long Chang, Hong Sheng Chang
Journal:Chiao Da Management Review. Dec. 2004, 24(2): 87-118.
Keywords:Cause related marketing; External cues; Service quality; Perceived risk; Customer value
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The relationships between paternalistic leadership and organizational citizenship behaviors: the mediating effects of leader-member relationship quality

Authors:Chin-Tien Hsu, Hsiu-Hua Hu, Hsiao-Chi Ling, Bor-Shiuan Cheng, Li-Fang Chou
Journal: Chiao Da Management Review. Dec. 2004, 24(2): 119-149.
Keywords:Paternalistic leadership; Military leadership; Leader-member exchange quality; Organizational citizenship behaviors
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