An empirical study on relational capital, market orientation, organizational learning and new Product development
Authors: Shyh-Rong Fang, Shin-Chieh Fang
Authors:Shyh-Rong Fang, Shin-Chieh Fang
Journal:Chiao Da Management Review. Dec. 2004, 24(2): 61-86.
Keywords: New product development (NPD); Relational capital; Market orientation; Organizational learning capacity
Abstract:
New product development (NPD) as knowledge management is a Strategic issue, especially in the knowledge –based economy. This
research focuses on the knowledge creation for NPD, such as how to acquire, disseminate and exploit both market and product
information should be the most important issues. Theoretical framework drawn from theories of relational capital, market
orientation and organizational learning. In the empirical study, researcher focuses on Taiwanese high-tech industry,
especially information equipment firms. And the results showed that, relational capital , market orientation might facilitate
organizational learning capacity, and through the way to increase NPD performance. Finally, researcher drawned upon some
academic and practical conclusions and a few future research topics.