Social enterprise as a good employer brand? Impact of recruitment information from the perspective of signal theory
Authors: Forrence HsinHung Chen; Chih-Huang Lin; Chia-Hsing Wang Journal: Corporate Management Review. Jun. 2023, 43(1): 1-30 Keywords: Recruitment information cues, presentation styles and aesthetics, employer brand, organizational attractiveness, signaling theory DOI: 10.53106/102873102023064301001 View:AbstractPDF
The framing effect on purchase intention in hotel booking websites: The role of review breadth, numbers of review’s recommendation and brand familiarity