2013 : Volume 33 Issue 2

The asymmetric distribution between stock bonus and stock dividends: net incentives or entrenchments?

Authors: Audrey Wen-hsin Hsu, Yi-Hsuan Huang
Journal: Chia Da Management Review. Dec. 2013, 33(2): 1-30.
Keywords: Profit sharing bonus; Firm performance; Dividends; Incentives; Entrenchment
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Service innovation strategies in financial service industry: the perspective of reverse product cycle and innovation type

Authors: Phil Yihsing Yang, Jian-Hang Wang, Wang-Yin Ruan
Journal: Chia Da Management Review. Dec. 2013, 33(2): 31-74.
Keywords: Service Innovation; Disruptive Innovation; Reverse Product Cycle; Firm Performance
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Exploring perceived value and usage of information systems in government context

Authors: Fang-Ming Hsu, Chiu司Tsu Fan, Tser-yieth Chenm, Shuwen Wang
Journal: Chia Da Management Review. Dec. 2013, 33(2): 75-104.
Keywords: Perceived value, Subjective norm, IS success, Government
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Analysis of cause-related marketing effects: the case of duopoly retailing store

Authors: Hui-Wen Cheng, Hsiu-Li Chen
Journal: Chia Da Management Review. Dec. 2013, 33(2): 105-138.
Keywords: Cause-related marketing; Duopoly; Non-Profit Organizations; Circle market model
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The Study on Brand Personality of Automobile Advertisements and the Communication of Brand Personality

Authors: Chia-Ching Tsai, Chia-Chen Ho
Journal: Chia Da Management Review. Dec. 2013, 33(2): 139-180.
Keywords: analysis; Brand personality; Physical attractiveness; Match-up hypothesis; Communication effect
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Develop Taiwan’s nation brand with a cultural perspective

Authors: Chun-An Chen, Hsien-Li Lee, Ya-Hui Yang, Ming-Huang Lee
Journal: Chia Da Management Review. Dec. 2013, 33(2):. 181-207
Keywords: Culture; DEMATEL; MMDE; Nation brand
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