2005 : Volume 25 Issue 1

Virtual integration and profitability: some evidence from Taiwan’s IC industry

Authors: Mei-Jane Teng; Chi-Hung Huang;
Journal: Chia Da Management Review. Jun. 2005, 25(1): 1-27.
Keywords: Virtual integration; Vertical integration; Profitability; IC industry
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The study of sports marketing in corporate sponsorship of Olympic games

Authors: Shan-Neng Chen; Mu-Lan Hsu; Chien-Hsun Su; Chin-Tien Hsu
Journal: Chia Da Management Review. Jun. 2005, 25(1): 29-66.
Keywords: Sports Marketing; Sport Sponsorship; Sponsorship of the Olympic game; Corporate Sponsorship
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An empirical research into the online behavior model in a virtual community-the case of cross validation in causal modeling

Authors: Tai-Kuei Yu
Journal: Chia Da Management Review. Jun. 2005, 25(1): 67-95.
Keywords: Virtual Community; Structural Equation Modeling; Cross Validity
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A study of the relationship between brand extension and consumer purchasing intention

Authors: Wayne-Sian Chow; Mirng-Bih Yang; Shiao-Huei Lai;
Journal: Chia Da Management Review. Jun. 2005, 25(1): 97-122.
Keywords: Brand Extension; Degree of Product Fit; Consumer Purchasing Intention
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Relationship needs; relationship development actions; satisfaction with relationship; relationship value

Authors: Tser-Yieth Chen; Pao-Long Chang; Ching-Wen Yeh;
Journal:Chia Da Management Review. Jun. 2005, 25(1): 123-148.
Keywords: Relationship Needs; Relationship Development Actions; Satisfaction with
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Exploring the influence of marketing system and human capital on operating efficiency of the life insurance industry based on the balanced scorecard perspective

Authors: Jen-Jen Tseng; Tzu-Chuan Kao; Yung-Ching Ho;
Journal:Chia Da Management Review. Dec. 2005, 25(1): 179-204.
Keywords: Balance Scorecard; Technical Efficiency; Human Capital; Marketing System
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A study on the deduction of unpaid debts for estate tax evasion-an application of the logit model

Authors: Tsoyu-Calvin Lin; Cheng-Feng Chen;
Journal:Chia Da Management Review. Dec. 2005, 25(1): 205-229.
Keywords: Estate Tax; Tax Evasion; Logit Model
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