2025 : Volume 45 Issue 2

Don't exploit me any longer! How exploitative leadership influence work active behavior: The moderating effect of problem-solving rumination and psychological availability

Authors: Hung-Yu Tsai

Journal: Corporate Management Review. Dec. 2025, 45(2): 1-36

Keywords: Exploitative leadership, social loafing, contextual performance, psychological availability, problem-solving rumination
DOI: 10.53106/102873102025124502001

View: Abstract PDF




A sentiment analysis-based method for target market decision-making using big data from travel communities

Authors: Hsin-Hui Lin; Wan-Chen Lee

Journal: Corporate Management Review. Dec. 2025, 45(2): 37-100

Keywords: Target market decision making, travel community, sentiment analysis, decision tree
DOI: 10.53106/102873102025124502002

View: Abstract PDF




The influence of scarcity on brand equity: An investigation on co-branded product

Authors: Pei-Fang Li; Nadezda Sorokina; Ho-Ya Hsu; Yu-Shan Chen

Journal: Corporate Management Review. Dec. 2025, 45(2): 101-133

Keywords: Scarcity, co-branding, consumer-based brand equity, perceived quality, perceived value, perceived uniqueness
DOI: 10.53106/102873102025124502003

View: Abstract PDF




Beyond the click: Building brand bonds through online customer experience

Authors: Zhao-Hong Cheng; Chia-Han Chang

Journal: Corporate Management Review. Dec. 2025, 45(2): 135-189

Keywords: Informativeness, entertainment, social presence, sensory appeal, consumer-brand identification, product type
DOI: 10.53106/102873102025124502004

View: Abstract PDF