2017 : Volume 37 Issue 2

Effects of conformity on success of the firm: The moderated effect of partner diversity on venture capital investments

Authors: Chun-Yun Cheng

Journal: Corporate Management Review. Dec. 2017, 37(2): 1-29.

Keywords: Conformity; partner diversity; venture capital investment; inter-organizational cooperation.
DOI: 10.3966/102873102017123702001

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An exploratory study of female directors’ constraint on real earnings management

Authors: Ling-Ling Chang, Yue-Duan Guan, & Daniel F. Hsiao

Journal: Corporate Management Review. Dec. 2017, 37(2): 31-85.

Keywords: Board gender diversity; accrual-based earnings management; real earnings management.
DOI: 10.3966/102873102017123702002

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The impact of cause-related marketing on store switching: An analysis of the chain convenience stores in Taiwan

Authors: Hui Wen Cheng, Chin-Lung Chien, & Paul R. Woodburne

Journal: Corporate Management Review. Dec. 2017, 37(2): 87-126.

Keywords: Cause-related marketing; Markov chain model; steady-state market shares; store loyalty; store switching; retailing.
DOI: 10.3966/102873102017123702003

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Mirror of beauty: Cultural values reflected in online skincare advertising in the Philippines and Taiwan

Authors: Chih-Ping Chen, Chih-Hsien Chen, & Anna Marie C. Cañete

Journal: Corporate Management Review. Dec. 2017, 37(2): 127-158.

Keywords: Cross-culture; cultural values; online skincare advertising; globalization; beauty.
DOI: 10.3966/102873102017123702004

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