Patrick E. Murphy is Professor of Marketing in the College of Business Administration at the University of Notre Dame. His research interest focuses on business and marketing ethics. He has conducted research on "corporate ethics statements", "ethical and legal foundations of relational marketing exchanges", and "the implementation of business ethics".
 
Abstract:

Laczniak, Gene R., and Murphy, Patrick E. (1991). "Fostering Ethical Marketing Decisions." Journal of Business Ethics, 10(4), 259-271.

The paper can be regarded as a comprehensive review of the then most recent development in ethical marketing decisions. The two authors provide concrete examples on the ethical marketing problems that managers may face. Next, they argue that most managers in organizations are looking for moral guidance or the necessary background to reason through ethical problems. As such, organizations should provide the necessary guidance to help improve these managers’ ethical decision-making ability in order to reduce possible personal, organizational and societal costs. To this end, a number of useful ethical decision-making models is introduced, which include the "Moral Development Model", the "Contingency Model", and the "Reasoned Action Model". In addition, a list of guiding questions, together with top management leadership, codes of ethics, and ethics seminars/programs is also proposed for fostering ethical marketing decisions.
 

References:

Murphy Patrick E. (1995). "Top managers' views on corporate ethics." Irish Marketing Review Dublin, 8, 61-72.

Murphy Patrick E. (1995). "Corporate ethics statements: Current status and future prospects." Journal of Business Ethics. 14(9), 727-740.

Murphy Patrick E. and Enderle Georges. (1995). "Managerial ethical leadership: Examples do matter." Business Ethics Quarterly. 5(1), 117-128.

Murphy Patrick E. (1994). "Business ethics: A mature product." Business Ethics Quarterly. 4(3), 383-389.

Laverie Debra A. and Murphy Patrick E. (1993). "The marketing and public policy literature: A look at the past ten years." Journal of Public Policy and Marketing. 12(2), 258-267.

Gundlach Gregory T. and Murphy Patrick E. (1993). "Ethical and legal foundations of relational marketing exchanges." Journal of Marketing. 57(4), 35-46.

Murphy Patrick E. and Laczniak Gene R. (1992). "Emerging Ethical Issues Facing Marketing Researchers Marketing Research: A Magazine of Management and Applications. 4(2), 6-11.

Gundlach Gregory T., Root Ann R. and Murphy Patrick E. (1992). "Corporate Political Action: The Erosion of the Political Speech Doctrine." Journal of Business Research. 24(4), 331-346.

Murphy Patrick E. and Laczniak Gene R. (1992). "Traditional Ethical Issues Facing Marketing Researchers." Marketing Research: A Magazine of Management and Applications. 4(1), 8-21.

Laczniak Gene R. and Murphy Patrick E. (1991). "Fostering Ethical Marketing Decisions." Journal of Business Ethics. 10(4), 259-271.

Williams Oliver F. and Murphy Patrick E. (1990). "The Ethics of Virtue: A Moral Theory for Marketing." Journal of Macromarketing. 10(1), 19-29.

Leigh James H., Murphy Patrick E. and Enis Ben M. (1989). "Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework." Journal of Macromarketing. Fall 9(2), 44-54.

Murphy Patrick E. (1989). "Creating Ethical Corporate Structures." Sloan Management Review. 30(2), 81-87.

Murphy Patrick E. (1988). "Implementing Business Ethics." Journal of Business Ethics. Dec 7(12), 907-915.

Leigh James H., Murphy Patrick E. and Enis Ben N. (1988). "A New Approach to Measuring Socially Responsible Consumption Tendencies." Journal of Macromarketing. 8(1), 5-20.

Murphy Patrick E. and Ross Steven C. (1987). "Evaluating Service Firms: Approaches with Policy Recommendations." Journal of Consumer Policy. 10(4), 363-381.

Murphy Patrick E., Enis Ben M. and Leigh James H. (1987). "Attitudes Toward Product Differentiation: A Social Utility Perspective." Journal of Public Policy and Marketing. 6, 142-156.

Murphy Patrick E. and Ross Steven C. (1986). "Local Consumer Information Systems for Services: A Test." Journal of Consumer Affairs. 20(2), 249-266.

Murphy Patrick E. (1986). "Renaissance City." Viewpoint. 14(5), 10-13.

Dunn Mark G., Murphy Patrick E. and Skelly Gerald U. (1986). "Research Note: The Influence of Perceived Risk on Brand Preference for Supermarket Products." Journal of Retailing. 62(2), 204-216.

Murphy Patrick E., and Enis Ben M. (1986). "Classifying Products Strategically." Journal of Marketing. 50(3), 24-42.

Murphy Patrick E. (1986). "Spirit Land." Viewpoint. 14(4), 4-6.

Murphy Patrick E. (1986). "One-Day Wonders." Viewpoint. 14(3), 18-20.

Murphy Patrick E. (1986). "Dust Bowl Baby." Viewpoint. 14(2), 8-11.

Murphy Patrick E. (1984). "Strategic Planning at the FTC." Journal of Public Policy and Marketing. 3, 56-66.

Murphy Patrick E. and Laczniak Gene R. (1982). " How Marketing Educators, Text Authors Can Give Higher Priority to Ethics Issues." Marketing News. 16(2), 14.

Murphy Patrick E., and Burton E James. (1980). "Accountants Assess the Social Audit." Business. 30(5), 33-40.

Murphy Patrick E. and Laczniak Gene R. (1979). "Generic Supermarket Items: A Product and Consumer Analysis." Journal of Retailing. 55(2), 3-14.

Laczniak Gene R. and Murphy Patrick E. (1979). " Regulation, Shortages, Inflation to Impact '80s Marketing Curriculum." Marketing News. 13(2), 8.

Laczniak Gene R., Lusch Robert F. and Murphy Patrick E. (1979). "Social Marketing: Its Ethical Dimensions." Journal of Marketing. 43(2), 29-36.

Murphy Patrick E. (1978). "From Health Care to Self-Care?" Atlanta Economic Review. 28(6), 39-42 .

Murphy Patrick E. (1978). "An Evolution: Corporate Social Responsiveness." Michigan Business Review. 30(6), 19-25.

Murphy Patrick E., Kangun Norman and Locander William B. (1978). "Environmentally Concerned Consumers-Racial Variations." Journal of Marketing. 42(4), 61-66.

Laczniak Gene R., Murphy Patrick E. and Robinson Richard K. (1978). "Evaluating the Marketing of Energy Conservation by Utilities." Akron Business and Economic Review. 9(3), 6-10 .

Murphy Patrick E. (1978). "The Effect of Social Class on Brand and Price Consciousness for Supermarket Products." Journal of Retailing. 54(2), 33-42),89.

Laczniak Gene R. and Murphy Patrick E. (1977). "Marketing The Performing Arts." Atlanta Economic Review. 27 (6), 4-9 .

Murphy Patrick E. and Laczniak Gene R. (1977). "Women Executives - Their Educational Needs In Marketing." Akron Business And Economic Review. 8 (3), 51-55.

__________________________________

This Homepage is maintained and updated by Lewis Chau of the Chinese University of Hong Kong.
Last updated on February 8, 1999. Copyright. All rights reserved.