Publication of Ferrell, O

Publication of Ferrell, O. C.

ABOUT THE AUTHOR

Ferrell, O. C. is an associate professor at Texas A&M University. His major research interests lies on business ethics.

PUBLICATION RECORD

Articles:

Childers and Ferrell (1979), “Response rates and perceived questionnaire length in mail surveys”, Journal of Marketing Research, 16 (3), 429-31.

Childers and Ferrell (1981), “Husband-Wife Decision Making in Purchasing and Renewing Auto Insurance”, Journal of Risk and Insurance, 48 (3), 482-93.

Childers, Pride and Ferrell (1980), “A reassessment of the effects of appeals on response to mail surveys”, Journal of Marketing Research, 17 (3), 365-70.

Fahy, Smart, Pride and Ferrell (1995), “Advertising sensitive products”, International Journal of Advertising, 14 (3), 231-43.

Fraedrich and Ferrell (1992), “Cognitive consistency of marketing managers in ethical situations”, Journal of the Academy of Marketing Science, 20 (3), 245-52.

Fraedrich and Ferrell (1992), “The impact of perceived risk and moral philosophy type on ethical decision making in business organizations”, Journal of Business Research, 24 (4), 283-95.

Fraedrich, Thorne and Ferrell (1994), “Assessing the application of cognitive moral development theory to business ethics”, Journal of Business Ethics, 13 (10), 829-38.

Ferrell and Gresham (1985), “A contingency framework for understanding ethical decision making in marketing”, Journal of Marketing, 49 (3), 87-96.

Ferrell, Gresham and Fraedrich (1989), “A synthesis of ethical decision models for marketing”, Journal of Macromarketing, 9 (2), 55-64.

Ferrell, Hartline and McDaniel (1998), “Codes of ethics among corporate research departments, marketing research firms, and data subcontractors: An examination of a three-communities metaphor”, Journal of Business Ethics, 17 (5), 503-16.

Ferrell and Krugman (1983), “Response patterns and the importance of the follow-up duplicate questionnaire in a mail survey of advertising managers”, European Research, 11 (4), 157-63.

Ferrell, LeClair and Ferrell (1998), “The Federal sentencing guidelines for organizations: A framework for ethical compliance”, Journal of Business Ethics, 17 (4), 353-63.

Ferrell and Lucas (1987), “An evaluation of progress in the development of a definition of marketing”, Journal of the Academy of Marketing Science, 15 (3), 12-23.

Ferrell, Lucas and Bush (1989), “Distinguishing Market Segments to Assess Price Responsiveness”, Journal of the Academy of Marketing Science, 17 (4), 325-31.

Ferrell, Madden and Legg (1986), “Strategic planning for nonprofit health care organization funding”, Journal of Health Care Marketing, 6 (1), 13-21.

Ferrell and Pride (1981), “Management must practice, support, and enforce usable, operational ethical policies”, Marketing News, 14 (26), 1 and 11.

Ferrell and Skinner (1988), “Ethical behavior and bureaucratic structure in marketing research organizations”, Journal of Marketing Research, 25 (1), 103-9.

Ferrell and Weaver (1978), “Ethical beliefs of marketing managers”, Journal of Marketing, 42 (3), 69-73.

Fraedrich, Ferrell and Pride (1989), “An empirical examination of three machiavellian concepts: advertisers vs. The general public”, Journal of Business Ethics, 8 (9), 687-94.

Fritzsche and Ferrell (1980), “Consumer Affairs Executives’ Opinions on Educational Preparation for Business Careers in Consumer Affairs”, Journal of Consumer Affairs, 14 (1), 221-31.

Fritzsche and Ferrell (1982), “A delineation of functional areas of competency considered important to consumer affairs professionals”, Journal of the Academy of Marketing Science, 10 (3), 235-48.

Hartline and Ferrell (1996), “The management of customer-contact service employees: An empirical investigation”, Journal of Marketing, 60 (4), 52-70.

Hult and Ferrell (1997), “A global learning organization structure and market information processing”, Journal of Business Research, 40 (2), 155-66.

Hult and Ferrell (1997), “Global organizational learning capacity in purchasing: Construct and measurement”, Journal of Business Research, 40 (2), 97-111.

Keillor, Boller and Ferrell (1997), “Firm-level political behavior in the global marketplace”, Journal of Business Research, 40 (2), 113-26.

Kelly, Ferrell and Skinner (1990), “Ethical Behavior Among Marketing Researchers: An assessment of selected demographic characteristics”, Journal of Business Ethics, 9 (8), 681-88.

Kelley, Skinner and Ferrell (1989), “Opportunistic behavior in marketing research organizations”, Journal of Business Research, 18 (4), 327-40.

Krugman and Ferrell (1981), “The organizational ethics of advertising: corporate and agency views”, Journal of Advertising, 10 (1), 21-30 and 48.

LeClair, Ferrell and Ferrell (1997), “Federal sentencing guidelines for organizations: Legal, ethical, and public policy issues for international marketing”, Journal of Public Policy and Marketing, 16 (1), 26-37.

Lukas, Hult and Ferrell (1996), “A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels”, Journal of Business Research, 36 (3), 233-244.

Schwepker, Ferrell and Ingram (1997), “The influence of ethical climate and ethical conflict on role stress in the sales force”, Journal of the Academy of Marketing Science, 25 (2), 99-108.

Skinner, Ferrell and Dubinsky (1988), “Organizational dimensions of marketing-research ethics”, Journal of Business Research, 16 (3), 209-23.

Skinner, Ferrell and Pride (1984), “Personal and nonpersonal incentives in mail surveys: immediate versus delayed inducements”, Journal of the Academy of Marketing Science, 12 (1,2) 106-14.

Strutton, Pelton and Ferrell (1997), “Ethical behavior in retail settings: Is there a generation gap?”, Journal of Business Ethics, 16 (1), 87-105.

Zey and Ferrell (1982), “Role-set configuration and opportunity as predictors of unethical behavior in organizations”, Human Relations, 35 (7), 587-604.

Zay, Weaver and Ferrell (1979), “Predicting unethical behavior among makreting practitioners”, Human Relations, 32 (7), 557-69.

Books: (N.B. Books are listed with categories or names only)

Business ethics: ethical decision making and cases

In pursuit of ethics: tough choices

Management: comprehension, analysis and applications

Marketing: basic concepts and decisions

Marketing cases

Marketing: concepts and strategies

Marketing: contemporary dimensions

Marketing strategy and plans

Public policy issues in marketing

ABSTRACT

Ferrell’s work concerns much about business ethical issues, although his earlier work also concerns research methodologies. Regarding his earlier work, he mainly studied the research methodological aspects of mail surveys. For example, he studied about the effects of appeals on response to mail surveys and the relationship between response rates and perceived questionnaire length in mail surveys. However, at the same time, he started to work on business ethical issues and this kind of research has remained the major research work of Ferrell.

Among his investigation on business ethical issues, he presented a contingency framework for understanding ethical decision making in marketing in 1985 on Journal of Marketing. To be specific, Ferrell presented a contingency framework to address the significant gap in the theoretical literature on marketing ethics that is the result of a lack of an integrated framework that clarifies and synthesizes multiple variables explaining how marketers make ethical and / or unethical decisions.

The framework is process oriented, with events in a sequence causally associated or interrelated. It is recommended as a starting point for the development of such a theory and demonstrates how previous research can be integrated to reveal that ethical and / or unethical decisions are moderated by individual factors, significant others within the organizational setting, and opportunity for action.

This paper is prepared by Mandy W. Chan in 1999.