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Sheth
Foundation/Journal of Marketing Award Winners
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The
first-ever recipients of the Sheth Foundation/Journal of
Marketing Award are Bernard J. Jaworski and Ajay K.
Kohli for their article, "Market Orientation: Antecedents
and Consequences," which appeared in the July 1993 issue of
the Journal of Marketing (Vol. 57, No. 3, pp. 53-70).
The award honors the article published in the Journal of
Marketing that has made the most significant long-term
contribution to the field of marketing 6-10 years after its
publication. It is named in recognition of the outstanding
career contributions to the field of marketing of Jagdish N.
Sheth, Professor of Marketing at Emory University.
The research reported in Jaworski and Kohli's paper was
sponsored by MSI, and it originally appeared in a February
1992 MSI Working Paper (Report
Number 92-104).
Jaworski and Kohli's award-winning work addresses three
questions: (1) Why are some organizations more market-oriented
than others? (2) What effect does a market orientation have on
employees and business performance? (3) Does the linkage
between a market orientation and business performance depend
on the environment context? The authors found a relationship
between market orientation and factors such as top management’s
emphasis on such an orientation, top managers?risk aversion,
interdepartmental conflict and connectedness, centralization,
and reward system orientation. Their findings suggest that
market orientation is related to overall business performance,
employees' organizational commitment, and esprit de corps.
Moreover, the linkage between a market orientation and
performance appear to be robust across environmental contexts
varying in market turbulence, competitive intensity, and
technological turbulence.
Bernard J. Jaworski holds the Markets Chair at Monitor
Group and is Chief Idea Officer at Marketspace. Jaworski
previously was the Jeanne and David Tappan Marketing Fellow
and Professor of Marketing at the University of Southern
California. Ajay Kohli is the Stiles Hopkins Professor of
Marketing at Goizueta Business School at Emory University.
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2002 Special
Research Competition:
"Linking Marketing to
Financial Performance and Firm Value" |
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MSI is
pleased to announce the winners and honorable mentions in our
special research competition, "Linking Marketing to Financial
Performance and Firm Value." The purpose of the competition
was to stimulate more work allowing for sound financial
evaluation of marketing activities.
The response to the competition call was tremendous -- we
received 110 competitive papers and proposals. The result of
this intensive research activity -- conference presentations,
working papers, and a special section of the Journal of
Marketing -- will expand our understanding of this
critical issue.
Winners
Eugene W. Anderson, Claes Fornell, &
Sanal K. Mazvancheryl, “Customer Satisfaction and
Shareholder Value?p> Pradeep K. Chintagunta &
Ramarao Desiraju, “ROI Implications for Pharmaceutical
Promotional Expenditures: Role of Competitive Strategies and
the Interaction between DTC Advertising and Detailing?p>
Vithala R. Rao, Manoj K. Agarwal, & Denise
Dahlhoff, “How Does Branding Strategy Affect the
Intangible Value of a Corporation??
Honorable Mentions
David H. Henard, M. Ann McFadyen, & Keven
C. Malkewitz, “The Impact of Dedicated NPD Resources on
Firm Financial Performance?
James A. Karrh & H. Andrew Terry, “Do
Advertising Decisions Affect Company Share Value? Valuation
Judgments of Consumer-Investors and Investment
Professionals?
P. Ruby Lee & Rajdeep Grewal, “Strategic
Response to the Advent of the Internet and the Market
Valuation of the Firm: The Case of Click-and-Mortar
Retailers?p> Koen Pauwels, Jorge Silva-Risso, Shuba
Srinivasan, & Dominique M. Hanssens, “Do New Product
Introductions Really Impact Long-Run Financial
Performance??p> Special Academic
Conference on Competition Topic
Because of the
extraordinary response to the competition, MSI will facilitate
a special, academic-style conference on the competition topic
on October 4-5, 2002, at the Fairmont Hotel in Dallas. This
academic conference will follow the regularly scheduled MSI
conference on marketing metrics occurring October 3-4 (also at
the Fairmont Hotel in Dallas).
The academic conference will bring together top scholars
working in the area of marketing metrics. The authors of a
number of highly rated submissions to the recent MSI research
competition on this topic have been invited to present their
work.
Details regarding the conference agenda are available at http://www.msi.org/msi/02-10-03acp.cfm.
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2002 Best Paper Award
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At the
business meeting of April 25-26 Trustees Meeting in Boston,
the winner of the 2002 MSI Best Paper Award was announced.
Roland T. Rust, Christine Moorman, and Peter R. Dickson were
honored for their working paper “Getting Returns from Service
Quality: Is the Conventional Wisdom Wrong??(MSI
Report No. 00-120).
Established in 1993, the award recognizes the authors of
papers that have made the most significant contribution to
marketing practice and thought. It also signifies the kind of
writing and research that is of lasting value to corporate
marketing executives. To allow sufficient time to assess the
impact of the work, this year’s winners were selected from
papers issued in 2000. |
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2001 Alden
G. Clayton Competition Winners
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The
Marketing Science Institute (MSI) is pleased to announce the
2001 winner and honorable mentions in its annual Alden G.
Clayton Competition for doctoral dissertation proposals on
marketing subjects designated by MSI trustees. The winners
were selected by MSI reviewers and marketing scholars from
among more than 50 entries. The winner of this year's
competition will receive $5,000. All of the award recipients
will have the opportunity to develop their research under the
aegis of MSI.
Winner
Rajkumar
Venkatesan, University of Houston, "Integrated Marketing
Strategies For Managing Customer Equity" (advisor: V. Kumar)
Honorable
Mentions
Scarlett Li Lam,
University of California at Berkeley, "The Effects of Web
Site Persona Coherence on Building Strong Brands in the
Information Age: A Social Cognitive Approach" (advisor: John
Myers)
Inseong Song, University of Chicago, "Empirical
Analysis of Dynamic Consumer Choice Behavior: Micromodeling
the New Product Diffusion Process with Heterogeneous and
Forward-Looking Consumers" (advisor: Pradeep Chintagunta)
Valerie Trifts, University of Alberta, "Exposing
Oneself to Comparison: When Does It Pay to Draw Attention to
One's Own (Attractive) Competitors?" (advisor: Gerald Häubl)
Past Winners
2002 AGC Competition
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MSI / H. Paul Root Award
(7/02) |
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Rakesh Niraj, Mahendra Gupta, and
Chakravarthi Narasimhan have been selected to receive the
MSI/H. Paul Root Award for their article "Customer
Profitability in a Supply Chain," which was published in the
July 2001 issue of JM. The article was chosen by the
members of the Journal of Marketing editorial review
board for its significant contribution to the advancement of
marketing practice.
Previous
Winners
| 2001 |
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Lee G.
Cooper
"Strategic Marketing Planning for
Radically New Products"
(January 2000)
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| 2000 |
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Anil Menon,
Sundar G. Bharadwaj, Phani Tej Adidam, and Steven W.
Edison
“Antecedents and Consequences of
Marketing Strategy Making: A Model and Test?
(April 1999)
Ramarao Desiraju and
Steven M. Shugan
“Strategic Service Pricing and
Yield Management?
(January 1999)
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?/td> |
| 1999 |
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Rajendra K.
Srivastava, Tasadduq Shervani, and Liam
Fahey
"Market-Based Assets and Shareholder
Value: A Framework for Analysis"
(January
1998)
* Previously appeared in MSI working
paper series |
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| 1998 |
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Joseph Alba,
John Lynch, Barton Weitz, Chris Janiszewski, Richard
Lutz, Alan Sawyer, Stacy Wood
“Interactive Home
Shopping: Consumer, Retailer, and Manufacturer
Incentives to Participate in Electronic
Marketplaces?
(July 1997)
* Previously
appeared in MSI working paper series |
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| 1997 |
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Glen L.
Urban, Bruce D. Weinberg and John R.
Hauser
"Premarket Forecasting of Really-New
Products?
(January 1996) |
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| 1996 |
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Roland T.
Rust, Anthony J. Zahorik, and Timothy L. Keiningham
“Return on Quality (ROQ): Making Service
Quality Financially Accountable?
(April
1995)
* Previously appeared in MSI working
paper series |
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| 1995 |
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Stephen J.
Hoch, Xavier Drèze, and Mary Purk
“EDLP, Hi-Lo,
and Margin Arithmetic?
(October 1994)
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| 1994 |
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Louis P.
Bucklin and Sanjit Sengupta
“Organizing
Successful Co-Marketing Alliances?
(April
1993)
* Previously appeared in MSI working
paper series |
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| 1993 |
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Frederick E.
Webster, Jr.
“The Changing Role of Marketing in
the Corporation?
(October 1992)
*
Previously appeared in MSI working paper series
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?/td> |
| 1992 |
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Paul E.
Green
“Segmenting Markets with Conjoint
Analysis?
(October 1991) |
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?/td> |
| 1991 |
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Ajay K.
Kohli and Bernard J. Jaworski
“Market
Orientation: The Construct, Research Propositions, and
Managerial Implications?
(April 1990)
*
Previously appeared in MSI working paper series
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Harold H. Maynard Award
(2/01) |
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Two papers
have been awarded the Harold H. Maynard Award for their
significant contributions to marketing theory and thought.
These two articles were chosen by members of the Journal of
Marketing editorial review board.
Rajesh K. Chandy and Gerard J. Tellis were
honored for their July 2000 Journal of Marketing
article,"The Incumbent's Curse? Incumbency, Size, and Radical
Product Innovation," an earlier version of which appeared in
MSI's 2000 working paper series (MSI
Report No. 00-100)
Amna Kirmani and Akshay R. Rao received the
award for their April 2000 JM article, "No Pain, No
Gain: A Critical Review of the Literature on Signaling
Unobservable Product Quality."
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