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Professor Yingchan Edwin
Tang Director,
Institute of Business & Management College of
Management National
Chiao Tung University 4F, 118
Chung-Hsiao West Road, Section One Taipei,
Taiwan, Republic of China 100 Telephone (direct
line): 886-02-23494935 email: etang@mail.nctu.edu.tw |
Dr. Edwin Tang is the Full Professor with the
Taiwan National Chiao Tung University. Before joining NCTU, Dr. Tang has
taught at North Carolina State University
(1988-1994), the Chinese University of Hong Kong
(1994-1999), and National University of Singapore
(1999-2002). He received his
Bachelor of Science degree in psychology from Taiwan's National Chengchi University
(1976), Master of Science in Business Administration from Texas Tech University (1984),
and Ph.D. in Marketing Science from the University of Texas at Dallas
(1989). Dr. Tang was the Visiting Professor of National Singapore University Business
School, Australian National University
and PSB International Management
Academy. Dr. Tang started his career in advertising and
marketing research in 1978 and worked for Grant Advertising/Starch INRA
(1978-80) and International Advertising Agency (1980-81) in Taipei liaison
for three years. The clients served include Pepsi,
Eastman Kodak, Johnson & Johnson,Ford Motor, IBM, Monsanto, Northwest Airlines, Max Factor Cosmetics
(acquired by P & G), Winthrop
Drug, Rolex Watch, Scott
Paper, Ronson Lighter, and Wrigley's chewing
gum. Having been the Director for
NUS Executive Development Program
(Marketing) and academic advisor for Ph.D., M. Phil., and EMBA students
in CUHK, Dr. Tang had consulted closely with various multinational
corporations in China (Bank
of China, China
Aviation Oil, Johnson
& Johnson, GD
Midea Holding, Kerry
Group, and Teda
Int'l Hotel and Club), Hong Kong (Apple
Daily Newpaper, Cable
& Wireless HKT, Giordano,
MTR's Airport Express
Line, Standard Chartered Bank,
Toyota HK, and Watson's Water),
Singapore (Motorola,
Samsung and Viz Branz) Thailand (National Electronics and Computer Technology
Center), and most recently Taiwan (TSMC, Sunplus, Macronix,
PAIHO, Franz, WPG-AIT,
and Edrington Group). Dr. Tang offers many business case oriented
courses including Leadership
and Management, Corporate
Strategy, Digital
Marketing Strategy, Global
Technology Management, Integrated
Marketing Communication, SOC
(System-on-Chip) Marketing Management, Global
Business Management, and New
Venture Development Management. He also offers regularly on his
domain knowledge courses including Marketing
Management, Marketing
Research Seminar, Marketing
Theory, and Marketing Engineering. He has won several teaching
awards. These include the Best Professor Award from HKTDC (Hong Kong Trade
Development Council) and APIB's
(Asia-Pacific Institute of Business) DCM (Diploma Course in
China Marketing) program, Teaching Awards from the Faculty of Business Administration
of CUHK, and NCTU Teaching Excellence Award (傑出教學獎). His Technology in Business
Education's Electronic Classroom
project has been recognized by Hong Kong SAR government as one of Best
Practices in Hong Kong's Higher Education. Dr Tang's research interests include strategic
marketing, sustainable competitive advantage, and consumer decision making.
He has published many papers in international journals including Strategic Management Journal,
Journal of Marketing, Journal of Consumer Marketing,
Pan
Pacific Management Review, Journal
of Management, Sun
Yat-sen Management Review, and several book chapters in
international textbooks including Marketing and Consumer Behavior in East
and South-East Asia, 1to1
marketing , and Handbook
of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand
. In addition, he has received several international research awards.
These include the Best Paper Award at the Sixth (USA) Southeast Annual
Marketing Doctoral Symposium (1987), the Best of Track paper Award in the Marketing
Research and Modeling in American
Marketing Association Winter Educators' Conference (1996), the Best Journal Article Award on paper
published at Journal of Management
(2000), the best research paper award in international Business Research
Conference (2008), International Association for Information and Management
Science (2008), and International Conference on Innovation and Management
(2013). Dr. Tang was listed in Who's
Who among Asian American in 1994, Who's Who in American Education in 1996,
Who's Who in the World in 1996/97 and 1997/98, and Barons' Who's Who of the
Asian Pacific Rim 1999. Dr. Tang is married, and has two children. |