Exploring the role of knowledge sharing incentives in enhancing employee creativity: The mediation effect of social interaction

Authors: Jui-Yu Chen; Eugene; Wen-Chun Tsai

Journal: Corporate Management Review. Jun. 2025, 45(1): 115-154

Keywords: Employee engagement, openness to change, social interaction, employee creativity, knowledge sharing incentive

Abstract:
To thrive in the fast-paced business environment and ensure sustainability, organizations prioritized innovation. Drawing on social identity and social cognitive theories, this paper presented a research model explaining how employee creativity developed. The model highlighted two key factors—employee engagement and openness to change—that enhanced creativity through the mediation of social interaction. It also explored how implicit and explicit knowledge-sharing incentives moderated these relationships. Quantitative correlational research, based on data collected from marketing departments in Taiwanese companies, demonstrated that these factors significantly influenced employee creativity. This study provided valuable insights for academic researchers and business practitioners and offered empirical support for the factors that fostered employee creativity.