Decoding the intrinsic values of non-fungible tokens (NFTs): A dual approach via content analysis and in-depth interviews

Authors: Yu-Ming Hsu; Chiung-Hui Huang; Chih-An Lin; Chao-Min Chiu

Journal: Corporate Management Review. Jun. 2024, 44(1): 83-126

Keywords: Non-Fungible tokens, NFT value dimensions, digital assets, blockchain, Web3.0

Abstract:
This research employs a mixed-method approach, integrating content analysis and qualitative in-depth interviews, to explore the intrinsic values of non-fungible tokens (NFTs). The first study maps the NFT landscape, identifying key themes and characteristics. The second study delves deeper, engaging with NFT stakeholders to uncover rich insights into their experiences and perceptions. The findings reveal six core value dimensions—utility, financial, collectible, provenance, community, and roadmap. With the cross-check of NFT holder perceptions, NFTs perform a complex and evolving role in digital ownership as well as cultural narratives.