Wayne-Sian The Construction and Comparison of Use Intention Model in Electronic Learning Market with the Perspective of Organization Learning; Mirng-Bih Yang; Shiao-Huei Lai;

Authors: Shu-Fei Yang; Wen-Bao Lin;

Journal:Chia Da Management Review. Jun. 2005, 25(2): 171-210.

Keywords:E-Learning; User Intent; Structure Equation Modeling

Abstract:
E-Learning; User Intent; Structure Equation Modeling Abstract: The rapid development of the Internet and its stability allows for the popularity of e-learning. As such, a proper understanding on the user model remains important as a reference for marketers and researchers. Based and compared different consumer behavioral models and the integrated model, this study adopts the structure equation model (SEM) for testing the models, A total of 343 entries of data were collected and used in this study to find out how they affect online learning users. Under the user intent model a comparative analysis was conducted. The SEM is used for verification. The result indicated that the user intent model of the online learning market constructed under the integrated model is most appropriate.